Overview
Established a sustainability advisory’s voice and presence on LinkedIn from scratch, positioning the brand as a credible, informed player in the global sustainability conversation.
Location: Netherlands (global reach)
Introduction: TomorrowWorks is a sustainability advisory based in the Netherlands, working with clients and partners on a global scale. The brand started with no social presence.
Challenge
Sustainability is a rapidly evolving space with new regulations, research, and conversations emerging constantly worldwide. It is also a niche subject; one that demands genuine subject-matter depth, making audience-building inherently harder than in more mainstream categories. TomorrowWorks needed a LinkedIn presence that was credible enough to engage a global, informed audience of professionals and organisations, built entirely from the ground up.
Solution
We built TomorrowWorks’ LinkedIn presence from zero, handling content design, graphics, captions, and market research while being continuously plugged into the latest sustainability developments and news from around the world. Every piece of content was grounded in current industry thinking, ensuring the brand’s voice felt current, informed, and relevant to a global audience.
Impact: TomorrowWorks now has an active, credible LinkedIn presence that reflects real expertise in a fast-moving field. Starting from nothing, the brand has built a foundation of thought leadership that keeps it visible and relevant to sustainability conversations happening globally, reinforcing its position as an advisory worth following.