About the Role
We are looking for a creative and results-oriented Marketing Executive with 2+ years of experience to plan and execute marketing initiatives that enhance brand awareness, generate leads, and support business growth. The ideal candidate should have experience in offline and online marketing, content coordination, campaign execution, and vendor management.
Key Responsibilities
- Plan and execute online and offline marketing campaigns.
- Manage and optimize digital marketing activities, email marketing, and paid campaigns. Work with the existing Social Media Marketing team.
- Coordinate with the design team to develop marketing materials such as brochures, banners, presentations, and promotional content.
- Create, edit, and publish engaging content for social media, websites, blogs, and marketing campaigns.
- Monitor campaign performance and prepare monthly marketing reports with key insights and recommendations.
- Conduct market research to identify industry trends, customer preferences, and competitor activities.
- Support lead generation activities through various marketing channels.
- Coordinate with the Sales team to align marketing initiatives with business objectives.
- Organize and manage events, exhibitions, webinars, and promotional activities.
- Maintain the company website and ensure marketing content is updated regularly.
- Manage relationships with external agencies, vendors, and media partners.
- Ensure brand consistency across all marketing communications.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
- 2+ years of experience in marketing, preferably in the IT or technology industry. Experience marketing technology services and products.
- Strong understanding of digital marketing concepts, SEO, SEM, AEO, and email marketing.
- Excellent written and verbal communication skills.
- Experience with tools such as Google Analytics, Google Ads, Meta Ads Manager, Canva, or similar marketing platforms is preferred.
- Basic knowledge of CRM tools and marketing automation platforms is an added advantage.
- Proficiency in MS Office (Word, Excel, PowerPoint).
- Strong analytical, organizational, and project coordination skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Skills
- Knowledge of B2B marketing strategies.
- Experience in lead generation campaigns.
- Basic understanding of website content management (WordPress or similar CMS).
- Creative mindset with excellent problem-solving abilities.
Join our team and contribute to a collaborative, innovative environment where your ideas can truly make a difference.